The three-row SUV segment has become increasingly competitive, with automakers pushing boundaries in luxury, performance, and technology. Two standout contenders in this space are the 2025 Mazda CX-90 and Ford Explorer, which are closely matched in terms of pricing, capability, passenger space and overall competence. After extensive testing and comparison, we dive deep into what makes each vehicle unique and which might be the better choice for your family’s needs.
Design Philosophy and First Impressions
Mazda CX-90 – Premium Aesthetic Meets Japanese Refinement
The CX-90 made a great first impression and could easily be mistaken for a luxury-badged model thanks to its striking exterior design. Mazda has crafted a vehicle that punches well above its price point in terms of visual appeal. The sleek lines, sophisticated proportions, and attention to detail create an upscale presence that turns heads in parking lots.
Ford Explorer – American Utility with Refined Edge
The 2025 Ford Explorer continues to evolve with improved features, sharp styling, and a broad range of trims that offer something for everyone. The sixth-generation Explorer received an aesthetic facelift for 2025, bringing fresh styling cues that maintain its rugged heritage while adding contemporary sophistication. The Explorer’s design language speaks to practicality without sacrificing visual appeal.
Performance Powertrains and Driving Dynamics
Mazda’s Refined Inline-Six Excellence
The CX-90 offers a sophisticated powertrain lineup centered around a 3.3-liter turbocharged inline-six with either 280 or 340 horsepower, an eight-speed automatic transmission, and standard all-wheel drive. What sets Mazda apart is the availability of a plug-in hybrid (PHEV) option that combines efficiency with performance.
However, the PHEV feels heavier, has jerky transitions between electric and gas power, and doesn’t deliver a driving experience that justifies its price premium. The base turbocharged models provide the sweet spot of performance and refinement.
Ford’s Versatile Engine Options
Ford takes a different approach with multiple engine choices, including a 2.3-liter turbocharged four-cylinder with 300 horsepower, a 3.0-liter twin-turbo V6 in the ST model making 400 horsepower. The Explorer ST deserves special mention as the V6-equipped Explorer ST feels more like a muscular grand tourer than a traditional SUV, with strong acceleration and a refined, aggressive exhaust note.
On-Road Behavior and Handling
When it comes to driving dynamics, these SUVs cater to different preferences. The CX-90 shares that easy-to-drive feel found in the Explorer but repays dedication with real weight to its right-sized steering wheel when pushed through corners. The Mazda maintains that signature brand characteristic of engaging driving dynamics.
The Explorer, meanwhile, prioritizes comfort. The tuning of the suspension in every 2025 Explorer was excellent, with enough comfort for smooth commuting, and just enough firmness for spirited driving. Ford has masterfully balanced ride quality with handling capabilities.
Interior Luxury and Technology Integration
Mazda’s Premium Cabin Experience
The Mazda CX-90 offers luxury-level materials and design that genuinely compete with premium European brands. The interior showcases meticulous attention to detail, with high-quality materials and thoughtful ergonomics throughout. Upper trims feature genuine leather, real wood trim, and metal accents that create an upscale atmosphere.
Technology-wise, Mazda includes a 12.3-inch infotainment display with wireless Apple CarPlay and Android Auto, and higher trims feature a premium Bose sound system. The interface design prioritizes simplicity and ease of use over flashy graphics.
Ford’s Tech-Forward Approach
Ford counters with impressive technology integration. The standard Ford Digital Experience uses a 13.2-inch infotainment screen (bigger than Mazda’s biggest screen) and a 12.3-inch digital gauge cluster. The system includes built-in Google Maps and Google Assistant, providing seamless connectivity.
Through the all-new Ford Digital Experience, the Explorer provides access to all your apps, Google and Amazon services, contacts, and more on a dazzling standard 13.2-inch touchscreen. This system allows users to download apps, including video conferencing and gaming applications, making it more versatile for modern families.
Space, Practicality, and Family-Friendly Features
Passenger and Cargo Space Comparison
The Ford Explorer offers more cargo and passenger room compared to the CX-90. This practical advantage becomes evident during family road trips or when hauling sports equipment. Rear passengers will be able to stretch out a lot more in the Ford Explorer than in the Mazda CX-90, making it the more comfortable choice for adult passengers in the third row.
Both vehicles offer flexibility with second-row seating arrangements, providing options for either bench seating for maximum capacity or captain’s chairs for improved comfort and easier third-row access.
Towing and Utility Capabilities
For families with boats, trailers, or heavy hauling needs, the Ford Explorer offers superior tow rating at 5,600 lb while the Mazda maxes out at 5,000-lbs. This 600-pound difference might seem small but can be crucial for specific towing applications.
Safety and Driver Assistance Technologies
Comprehensive Safety Suites
Both manufacturers have prioritized safety with comprehensive driver assistance packages. The CX-90 comes standard with adaptive cruise control, lane-keeping assist, blind-spot monitoring, rear cross-traffic alert, and a 360-degree camera on upper trims.
Ford responds with its Co-Pilot360 suite, offering similar features such as adaptive cruise control, blind-spot monitoring, lane-keeping assist, and automatic emergency braking. Higher trims offer BlueCruise, Ford’s hands-free driving system.
Fuel Economy and Efficiency
Real-World Efficiency Numbers
The Mazda CX-90 is expected to achieve around 24-28 mpg combined, with the PHEV model offering even better efficiency. The plug-in hybrid variant provides the best efficiency numbers in the comparison, making it attractive for eco-conscious buyers willing to manage charging routines.
The Ford Explorer’s base turbo-four engine offers around 24-27 mpg, while the hybrid version provides up to 28-29 mpg combined. The efficiency gap between the two vehicles isn’t substantial in non-hybrid configurations.
Pricing and Value Proposition
Starting Prices and Trim Availability
The Ford Explorer is more expensive with a starting MSRP of $41,745 and the similarly equipped Mazda CX‑90 starts at $39,575. However, both vehicles can exceed $60,000 when fully loaded with premium features and options.
The CX-90 offers six distinct trim levels, while the Ford Explorer got a simplified model range with four trims: Active, ST-Line, Platinum, and ST for 2025.
Choosing Your Champion
Mazda CX-90 – For Luxury and Driving Enthusiasts
Choose the Mazda CX-90 if you prioritize interior luxury, driving engagement, and fuel efficiency. The CX-90’s beautifully crafted interior, sleek exterior, and overall premium finish make it ideal for buyers seeking near-luxury experiences without premium badge pricing. The standard all-wheel drive system adds year-round confidence.
Ford Explorer – For Maximum Utility and Performance
The Ford Explorer would ultimately be the pick for those wanting a smoother ride, and its beefy twin-turbo V6 is an absolute powerhouse. With superior towing capacity, more passenger and cargo space, and advanced technology integration, the Explorer serves families who prioritize practical utility over luxury refinement.
Despite their similarities, they are very different vehicles that cater to distinct buyer preferences. The Mazda CX-90 appeals to those seeking a premium driving experience with luxury-level materials at a reasonable price point. The Ford Explorer serves families prioritizing space, towing capability, and cutting-edge technology.
Both represent excellent choices in the competitive three-row SUV segment. Your decision should align with whether you value luxury and driving dynamics (CX-90) or maximum utility and performance capability (Explorer). Either choice will reward you with a capable, comfortable, and feature-rich family hauler.